As 2020 comes to an end, it is a great relief that it does so with a glimmer of hope on the horizon. Hope of a swift and effective rollout of a coronavirus vaccine; hope of some time with our loved ones over Christmas and hope of a better year to come in 2021.
While we’re certainly not in control of how much impact coronavirus might continue to have on our lives and livelihoods in 2021, it’s a good time to start thinking about what you want to achieve professionally next year and how you can help make those goals a reality.
Whether you are a franchisee or an independent, the end of a year and the start of a new one is a useful time to assess where you are and where you want to be. Certainly our experience of 2020 is that there is absolutely no shortage of pupils. The pandemic has created a backlog of learners who had their progress stalled due to lockdowns and that backlog has been added to by an influx of people wanting to learn so they can avoid public transport. By making sure you have your own safe systems of work in place, and you are able to effectively communicate those to potential pupils, you will help maximise your ability to attract some of this excess of pupils to your school.
Besides the obvious benefits of individual travel during a pandemic, being able to drive is still key priority for many people, especially at this time of year. There are few journeys as evocative as driving home for Christmas and this year it will have even greater significance for many as they are able to catch up with people they have been separated from all year. A recent poll we ran with our members showed other journeys hold really strong significance to them too including that first drive after passing their test and driving home from hospital with a new baby.
For all of you, I hope you will be able to enjoy time with your loved ones over Christmas and that 2021 brings you all health and happiness.
Edmund King OBE is best known for media appearances on the subject of motoring and transport policy. He is president of the Automobile Association and a visiting professor of transport at Newcastle University.
Source: ADI News
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